“
The conversations in the hallways were as valuable as the keynotes—we left with partners, not just notes.
A NEW CHAPTER
is back.
After nearly two decades of teaching people how to build real businesses with content, we’re bringing back the one event that ever tried to do the same. Same name. New energy. Same mission.
WATCH
Welcome back to CEX 2027
(2 min)
APR 20 – 22 · 2027 · MINNEAPOLIS
Built for the operators,
not the influencers.
If you’re building a real business with content, this is your room.
Freelancers who want to stop trading hours for dollars. Coaches and consultants scaling past referrals. Course and community creators building leverage. Agency owners turning content into an engine.
You don’t need a million followers. You need a thousand people who trust you, an offer that serves them, and a system that connects the two. That’s what we teach. That’s what the three days in Minneapolis are for.
WHAT ATTENDEES SAY
Three days that compound for years.
“
The depth here is what we were missing in every other “creator” event.
“
If you’re past chasing vanity metrics, this is the room—operators, systems, revenue, repeat.
SPEAKERS
Seven voices.
More
to come.
The first wave of confirmed speakers for CEX 2027.
Additional speakers announced monthly through April.
Joe
Pulizzi
Founder of the Content Marketing Institute. Original founder of CEX.
Remaining grid slots match speaker cards in Figma; add assets when confirmed.
AGENDA
Three days in
Minneapolis
Keynotes, workshops, panels, and conversations that create the system.
Full schedule released in early 2027.
April 20
- Registration and opening remarks
- The operator playbook: systems over spikes
- Building an offer the market pulls forward
- Lunch + structured meetups (by size)
- From audience to engine: a working session
- Deep work: your content operating cadence
- Community-led growth (case study block)
- Speaker office hours (rotations)
- 90-day plan: workshop to ship
- CEX meetup and afterparty
- Roundtables: channels, product, and team
- The stack: tools that survive at scale
- Brunch, Q&A, and last connections
- Optional: on-site 1:1s (separate add-on)
- See you in 2028—doors
STORIES
“
We re-built our offer stack from what we mapped on day two.
“
I stopped optimizing for the algorithm. Started optimizing for margin.
“
The right people—no hustle theater, all execution.
VIP EXPERIENCE
The day most people skip is the day the work actually
happens.
The three days of CEX are for ideas, frameworks, and connection. The fourth day is for installation.
On Saturday, thirty attendees gather in a private location outside the conference venue. The session is led by a handful of our speakers. The room is small enough that everyone works on their actual business, not a hypothetical one. You leave with your positioning sharper, your offer cleaner, your content engine designed, and your sales process in motion. The system you’ve been meaning to build, actually built.
- SATURDAY, APRIL 24, 2027
- PRIVATE LOCATION, MINNEAPOLIS
- LIMITED TO 30 ATTENDEES
- $1,999 (in addition to conference pass)
FAQ
Before you
book.
Content entrepreneurs building real businesses. Freelancers, coaches, consultants, course creators, community builders, and agency owners who use content as the engine of their business. If you measure success by follower count, this is not your event. If you measure it by revenue, repeat customers, or the size of the business you are building, welcome.
Details to match your pass tier will ship with your confirmation email. Breakfast, lunch, and full access to the main program are included.
The main conference is three days; VIP is an additional installation day in a small room with direct work on your business. See the VIP section above.
Minneapolis, Minnesota. Full venue and arrival details are included in your registration packet.
We will publish a recommended hotel list with room blocks in early 2027.
Select sessions may be made available to attendees; full recording policy TBA.
Refund windows and transfer rules will be published on the official ticket page.
Yes—contact us for 3+ passes; we’ll set up a single invoice.
PARTNERS
In partnership with the companies building the infrastructure for
content entrepreneurs.
Mighty
- Keap
- Kit
- Kajabi
- Notion
- Webflow
- Circle
- Descript